|
A dynamic and proactive leader with a strong background in marketing and sales channel development in both professional services and high-tech product businesses, Kelly Gates has proven ability in designing, forming, and leading complex sales and marketing organizations and consistently producing results in excess of goal. Ms. Gates has over 17 years of experience in marketing, sales, and related areas. As Director, Worldwide Marketing for IriScan, Inc., she has proven skills and experience in business-to-business marketing of innovative and leading edge high-technology products and solutions, creating marketing campaigns and programs that allowed the company to double revenues every year since start-up. Ms. Gates also worked with the consulting practices of Ernst & Young, LLP, developing and implementing marketing programs to increase the client base and revenue stream for the insurance, healthcare, real estate, entrepreneurial services, and other Philadelphia-based practice areas. Ms. Gates helps firms with market analysis, business plan development, strategic marketing and branding, image building, media relations, channel strategy, new product introduction, and establishing new or expanded sales capabilities. She has finely honed skills in marketing research, proposal development, event planning and coordination, public and media relations, budgeting and capital allocation planning, television and radio appearances, video and TV commercial production, SFA and CRM system design, and website/e-commerce design and integration. With a BS in Business Administration/Marketing from the University of Tulsa, an MBA/Marketing Management degree from Widener University, and teaching credentials for University-level business courses like marketing, sales management, promotional strategy, and brand-asset management, Ms. Gates is highly qualified to strategize, lead, and implement revenue-generating and market share-increasing activities for large and small companies.
|
